In today’s video, I talk about whether upsells are a good thing or a bad thing.
As I explain in the video, there are upsells to virtually every single business model in the world.
Enjoy the video.
If you are really into learning about why you should like to buy things in order to sell things, check out this video I did on this topic.
Hope you get lots of value and also feel free to check it out on YouTube here as well.
Enjoy and please share and comment!
Hi guys, welcome to another episode of Driving with Nick Pratt. In this video, I am going to be answering a question – are upsells a bad thing? Or are they a good thing?
What are upsells, and are they needed?
It’s definitely a hot topic.
The reason I am doing this episode is because there are a lot of people who’ll join a program like myself, see that there are additional levels of products and services that are upsells. There are upsells to everything in life. People look at them and think “I don’t like upsells. Are they really needed?”
So I want to talk about this head on. When you buy something and there is an upsell, and then another upsell, are they needed? Are they good or bad?
Let me give you my take on it.
I want to start this off by saying that I absolutely love upsells. In fact, when I buy a product, and there is an upsell, I love that, because what it shows me is that it is a proper business. Proper businesses, in life and in the world with a capitalist society, they offer additional levels of products and services.
For example, when you’re on an airplane, there’s economy class, business class and first class. There are optional levels to fly on, and different levels of comfort.
Within life, there should be different levels of products and services. There should be upsells. What I have found is people who don’t like upsells, and more specifically business owners who don’t like upsells, and who are in businesses without upsells as well, often aren’t making the money that they should be making. It’s really because they haven’t put enough value into what they are doing to offer more things to the customer.
If you have studied anyone like Dan Kennedy who is the father of direct response marketing, you’ll know that it’s very important for your customers to offer additional levels of products and services.
This is Business 101.
Some people who are trying to run their own business have this big problem with having to spend more.
Upsells are great. I love it when there are upsells, and I have noticed that most of the top earners, people who are doing really well in network marketing, that we love to buy stuff. We love buying products and programs and coaching, and we love it when there is an upsell because it’s optional, but it allows us to get even more training and support and value.
It gives the customer the option to get even more value from something.
Maybe it’s an extra done-for-you solution or something like that.
The other thing to be wary of, is I know some people who really don’t like upsells, but they don’t mind it if they are promoting one and their customer buys it. They don’t mind gaining the profits from upsells, they just don’t like it themselves. That’s something to be aware of. If you have customers, and they are going to buy additional things from you, that’s obviously very good for your business, and it’s good for you as a business owner if you understand that you need upsells.
It’s perfectly normal, within every single business model in the world, there are higher levels of products and services.
The classic one is people going into McDonalds – would you like to supersize that meal?
You’re going to see a movie – would you like a large popcorn? With extra butter?
Within every aspect of society, there are upsells, so my recommendation is to accept them, and to like the fact that is how business works. There are higher levels of value you can purchase, and it is optional.
If you actually appreciate proper business, and proper business principals, then that will mean that you will sell a lot more, because it’s all about energy.
If you want to make money, you actually have to spend money. You have to have that transference of energy, and I have talked a lot about this in the past. You’ve got to be a buyer yourself if you want to sell stuff.
That’s my take, and hopefully you’ve found it interesting!