In today’s video, I talk about some crucial numbers you should be tracking in your home business.
As I explain in the video, knowing where your traffic comes from and how they are converting to leads is very important.
Enjoy the video.
If you are really interested in boosting your marketing, check out this video I did recently on whether or not free Facebook methods work for lead generation.
Hope you get lots of value and also feel free to check it out on YouTube here as well.
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Hi guys, welcome to another episode of Driving with Nick Pratt.
In this episode, I am going to talk about the importance of tracking, and it’s really just me thinking out loud at some really important metrics for you to look at for Network Marketing, Affiliate Marketing or Top Tier, whatever you’re in.
Let’s talk about the importance of tracking.
I am going to be completely honest with you – I have become a top earner in this industry, but there are so many areas I can improve on with tracking, and I think it’s one of those things that it takes a while to really perfect.
I do track a lot of stuff, but even I am constantly trying to improve on tracking.
I want to give you some key things to think about in regards to tracking. Tracking, in terms of what results you get, what are your inputs, what are your outputs, things like that.
Here are some things to look at:
Tip 1: Number of Clicks that you’re getting to your website.
I think this one is pretty basic. Look at the number of clicks you get, whether it’s to a landing page, your blog, or even to your company pages. With attraction marketing leaders teach not to send traffic directly to company sales pages a lot of the time, but there is a place for that.
Look at the amount of clicks that you’re sending to these pages
Tip 2: How many of those Click are you actually converting to leads?
What is a lead? A lead is someone who opts in with their email address and name, someone who actually opts in for additional information. That is really important. Look at what your conversion rates are.
Tip 3: Look at how those conversion rates compare with the average.
For example, on a blog, a lot of blogs struggle to convert at 5%. So 5% conversion on a blog is actually pretty good. If you’re converting at 0.5%, there is a problem there. There is a problem with your market targeting, or your message. This would be something to look at.
If it’s a landing page, you’re looking at 30%, if it’s a straight landing page. If you’re only converting at 5%, look at why that is. Look at your traffic, etc.
Tip 4: How many people are actually opening the first message you send out with your auto-responder?
Is it 5% – which is unbelievably low – or is it 50%, which is pretty normal for good traffic sources. If it’s really low, you need to look at where your traffic is coming from, is it legit or fake traffic?
Tip 5: Look at the back end stuff
When people opt in and become a lead, how many of them, on average, are going on to join your business opportunity or buy stuff? Is it ridiculous low, like less than 0.5%, or have you got a sales funnel that is converting at 5% or more, which is pretty good.
If you don’t understand any of this stuff and you’re a newbie, don’t worry. I have got some training on this. With tracking, always try and get better at it just so that you can understand and have some rough numbers for your business.
One thing I have learned about business is you basically make these small tweaks with what you are doing, and the conversion rate all of a sudden jumps, and then all the numbers across the board jump too.
It raises the level across other aspects of your business like profit, revenue, etc.
If you’re struggling to understand this, go to NickPratt.tv/Leads, that’s a video where I talk about the attraction marketing process but I also point you in the direction of learning these marketing skills and things like that. NickPratt.tv/LeadsDefinitely go to NickPratt.tv/Leads – It’s a short video, less than 20 minutes, and it will really get your mind working on this stuff.