Episode 114 – The Huge Importance Of List Building For Your Business

In today’s video, I talk about why you need to build your email marketing list.

As I explain in the video, people rarely buy on the first interaction with you, and this is the best way to follow up with them.

Enjoy the video.

If you’re trying to learn about email lists and sales funnels, see this video I did recently on the best kinds of sales funnels.

Hope you get lots of value and also feel free to check it out on YouTube here as well.

Enjoy and please share and comment!

Video Transcription

Why you need to build a mailing listHi guys, welcome to another episode of Driving with Nick Pratt. In this episode, I am going to be talking about the importance of building a list, and just why building a list is recommended by all the gurus and why it’s so important, just to get you thinking about it.

I am sure you hear everyone talking about the money being in the list, and the fortune being in the followup, that you must build a list.

I really want to share with you some of my thoughts on why I think it’s important to a list, and how it’s really made me a top earner, and why you should do the same.

Let’s start with why it’s important to build a list.

When somebody gets introduced to you, it’s a very, very small percentage of people who will buy straight away. In fact, it’s 1% or lower. That kind of percentage is terrible, it’s absolutely terrible.

A lot of the time people who buy straight away aren’t necessarily the best kinds of customers either.

The reason you’re building is a list is so you’re not leaving your money on the table.

Why you need to build a mailing listWhy you need to build a mailing listIf you have 100 leads, and only 1% buys straight away, you’re leaving a lot of money on the table. All those other people, you’re not serving them, you’re not helping them, and you’re not working with them. The reason you need to build a list is when people become a lead and they opt in with their details, you get to follow up with them forever, and you get to demonstrate yourself as an authority with whatever it is that you’re doing.

Eventually, they may decide to work with you. Obviously, not everyone will, but you’ve got to build that authority.

Businesses have obviously caught on to this. Direct Response marketing is very much a trend today, and the point is, businesses capture email addresses, and they do follow up forever.

Something like network marketing, obviously building a list with that has taken on a bit of a different form.

It used to be that you make a list of your friends and family, and try to introduce your business to them. However, building a list properly is learning how to market, learning how to generate leads through some form of marketing, and building a list that way, and then introducing your opportunity when it’s appropriate to do so.

What I am going to do is if you need help generating leads and building a list, check out this video and in that video, I really talk about what I call the top earner formula, and what it’s all about is how you go out there, market with a lead capture page, and you follow up on autopilot. That is the path to becoming a top earner on the internet. Check that out, and that will help you with your list building.

About the author

Nick Pratt

I earn a full time income from the Internet and my passion is to teach other regular ordinary people to do the same!