In today’s video, I talk about whether you need to content market in your home business.
As I explain in the video, technically you don’t have to – but why wouldn’t you?
Enjoy the video.
If you are thinking about starting with content marketing, check out this video I did recently.
Hope you get lots of value and also feel free to check it out on YouTube here as well.
Enjoy and please share and comment!
Welcome to another episode of Driving with Nick Pratt. In this episode, I am going to answer the question “Do I need to blog in home business, MLM, network marketing? Do I need to be producing content?”
This is sometimes a question I get asked – some people really want to blog and product content like this, videos driving around in the car and things like that. Some people seem really afraid of it.
Technically speaking, you don’t have to blog or produce content to be successful in a home business. You don’t have to do content marketing.
However, it’s a great idea for you to do it. You really want to be seen as an authority, right? If you’re just doing to be stuff on Facebook, people might expect you to have a website and be an authority, and if you’renot blogging or producing some kind of value to put out there, you won’t appear as an authority.
It’s a very, very good idea to produce content. There are two reasons for this.
Reason 1: Passive lead flow
What this means is that you put content out there, it stays out there collecting you leads forever. Myself, and lots of other top earners, we get leads from content that was produced years ago. I still get leads from videos I did at the end of 2013 and the beginning of 2014. This video will carry on getting traffic that stays out there. Passive lead flow gives you incredible leverage because if you’re doing something like paid advertising, like Facebook Pay-Per-Click, as soon as you stop paying for ads, they’re not visible anymore and the traffic runs out. You end up constantly paying money and trying to get a return on that.
I’m not saying paid advertising is a bad thing. I’m just saying with content marketing, you’re getting residual passive lead flow. It’s unbelievable leverage.
Reason 2: Conversion
Once you’ve generated leads, you’ve paid either in time or money, to generate those. Think to yourself, what exactly are you going to do with those leads? Are you just going to send emails to the end of time telling them to buy your product or your business opportunity? If you do that, it’s really not going to work. People love to buy, but they hate to be sold to. If you intent to constantly bombard your list selling stuff, it won’t work.
What you should do instead is use videos like this and other content like blogs to deliver proper value and occasionally sell something.
You’ll get much better results like that because people buy things from people they know, like and trust. They need to see what value you provide to really build that, and it’s very important.
So do you need to blog or do content marketing in home business? I would say technically you don’t need to, but you’re missing out on a very big opportunity. I think your chance of success will be a lot higher if you go down that route. Producing content has become one of the cornerstones of 21st Century marketing. Big brands are getting on top of this as well with blogging.
It’s not a get rich strategy, you’ve obviously got to put the work in over time, like I have. I’ve done lots and lots of videos, blogs and articles. The point is, you want to be seen as an authority in your space, and rather than be afraid of it and say “I don’t want to put the work in,” look at it as though others are unlikely to do it as well, so it gives you the opportunity to gain the advantage.
If you’re getting started with content marketing, add me to Facebook and reach out to me.