Episode 75 – Email Marketing Strategy – What Should Be In The First Email?

In today’s video, I talk about your first email to a new subscriber.

As I explain in the video, it’s not a good idea to give a hard sell on the first email.

Enjoy the video.

If you are not sure if you need an email list, or how to build one, see this video I did on Lead Magnets here.

Hope you get lots of value and also feel free to check it out on YouTube here as well.

Enjoy and please share and comment!

Video Transcription

Email marketingHi there, Nick Pratt here, welcome to another episode of Nick Pratt TV.

In this episode, I want to answer a question I got recently, which was “What should the first email I send out to my new subscribers be? What should the tone be like, what should the content be like?”

It’s a really good question actually, because first impressions are very important.

Obviously, you understand the importance of building a list. If you don’t, then you need to watch this video about having a list, and how to build it.

The point is, an email list is essentially generating traffic online which is basically people looking at what you have to offer. They give their email address, maybe their first name, and they become a lead. Then you can communicate with them through email marketing or other channels like Facebook, on the phone if you really want to. The point is, you’re building a long-term asset there.

What should the first email be like?

I’ve learned from a lot of different courses that the first email that you deliver to someone is your first impression. First impressions are huge. The email should really relate to what you’ve just given away for free, which is your lead magnet (and if you need to see more on lead magnets, check out his video).

You give away a free offer which is a Lead Magnet, when you do that, in the email you obviously need to reference what you’ve given away.

Email marketingIf you are giving away the lead magnet though an email, you obviously need to give that a link to download or view the product in the email.

You need to set expectations for what people will receive in the future.

For example, you need to say things like “I deliver valuable training on a regular basis,” which could be 5-7 times per week, or it could be twice a week, you need to talk a little bit about yourself, and you need to share your story.

Another thing I learn from an email marketing course is you really need to introduce yourself and have good manners. What this means is saying who you are, why they should listen to you, and also how you can help them. You need to set the tone by saying that.

The other thing I have learned from courses is giving instructions on white listing and things like that. Telling people to white-list your email address so it doesn’t land in the spam folder. These are all things that I do.

Ultimately, in your first email that goes out to a new subscriber, I don’t recommend having any kind of hard sell at all. You’re trying to build a relationship. This is a completely new subscriber who has opted in, and you want to start by putting your best foot forward and providing value. The point is introducing yourself, providing some value, but not really selling because it just doesn’t work.

Maybe get the person to friend you on Facebook, like your fan page, things like that. There is no point in selling in the first email unless it’s really an essential part of a specific strategy with paid marketing.

Ordinarily, you just want to introduce yourself.

About the author

Nick Pratt

I earn a full time income from the Internet and my passion is to teach other regular ordinary people to do the same!