Episode 81 – What Is Attraction Marketing In Network Marketing?

In today’s video, I talk about what attraction marketing is, and why you need to do it.

As I explain in the video, it’s about creating content and getting people interested in you and your lifestyle.

Enjoy the video.

In this video, I talk about offering free content, sometimes known as a lead magnet. I did a video on lead magnets recently which you can see here.

Hope you get lots of value and also feel free to check it out on YouTube here as well.

Enjoy and please share and comment!

Video Transcription

Why you need to learn attraction marketingHi guys, welcome to another episode of Nick Pratt TV. In this episode I am going to be talking about what attraction marketing is and how it really fits in with home business, which could be MLM, Top Tier, Direct Sales, whatever it is.

I talk to a lot of people about what is known as attraction marketing, and specifically how it actually fits in with home business.

The truth is it fits in with home business, which could be MLM, Network Marketing, etcetera, it fits in very well with that. It actually fits in with every other business model as well.

For example, you’ll see a lot of businesses where they lead with some kind of free trial or free content or a free sample of something.

What that does is it attracts people. They’re not trying to sell their business on the front end, they are leading with some kind of value.

Attraction marketing is leading with value.

You lead with value, and you can do it for free strategies or paid. If it was for free, you would produce content (and you can see some of my videos on content marketing here), content through the forms of blogs and videos where you’re teaching something.

Why you need to learn attraction marketingOn the paid side, you can have a paid advertising camping on somewhere like Facebook where you’re promoting something like a free ebook or training series.

Once you’ve got people interested and going through your educational content, then you can introduce your services.

What most people are doing in network marketing and MLM is they randomly go to people and directly offer their business on the front end.

This leads to all sorts of problems. First of all, the targeting is normally all wrong, so a lot of people are going after their friends and family even though they haven’t stated any interest in running a business. The targeting is all wrong.

The pitch is also wrong. A lot of times they will introduce their business, and that person is not interested anyway, but they could go to Google, look it up and end up joining with someone else. There’s all sorts of problems.

What is much better is if you get people into your business sales funnel, you get them on to what’s known as your mailing list, and then you promote.

If you want more info on how to do this, I have a video you can check out here.

 

About the author

Nick Pratt

I earn a full time income from the Internet and my passion is to teach other regular ordinary people to do the same!