Episode 97 – How To Start Branding Yourself?

In today’s video, I talk about how you can start to brand yourself in your home business.

As I explain in the video, it’s best to just dive right in with a few pieces at a time, because you need to connect with your client first.

Enjoy the video.

In thi video, I mention getting started with blogging and making videos. You can check out my post about blogging here.

Hope you get lots of value and also feel free to check it out on YouTube here as well.

Enjoy and please share and comment!

Video Transcription

How to brand your home businessHi guys, This is Nick Pratt. Welcome to another episode of Nick Pratt TV. In this episode, I am going to be talking about how to start branding yourself.

This is a question I get asked all the time, it’s a really good question, so stayed tuned.

So let’s talk about how to start branding yourself. This is a question I get a lot, which is a good thing because there are obviously people out there that want to do business the right way, which is to brand yourself, and then promote whatever it is on the backend, whether it’s your products, your services, or your business opportunity.

How do you start to brand yourself?

I just want to pre-frame this by saying when people think of branding, a lot of times the first thing that comes to mind are things like logos, professional photos, professional videos and a really fancy website.

There’s actually more to it than that, and at least in the home business industry, there are more important things to take care of. You may notice, if you’re on my website nickpratt.tv, I have a logo, I have some fancy videos, if you click on the box on the right hand side there are some professional videos that I’ve had a videographer do.

However, when I started, I didn’t have lots of professional video, photos and things like that. But I started anyway.

The key thing is that you just have to execute it. Six out of ten implemented is better than ten out of ten that never get implemented. You’ve got to get started.

The other thing is, don’t just think about professional videos and photos. Those things are nice, but think about forming a connection with your target market. That’s the most important.

How to brand your home businessThe truth is, people don’t really care about your logo. Outside of home business, I have seen a lot of businesses where on day one, they make sure their logo is perfect, they make sure that everything is perfect, and they think that because of that everything will just go great because people will fall in love with their branding, website and name.

The truth is, people really don’t care. What people care about most is what you can do for them. The most important thing in getting started with branding yourself is just to start doing it, and start forming a connection with your target market.

If you’re in home business or trying to make money online, you just need to be a real person, you need to put yourself out there and show that you’re willing to provide value and give support.

Later on, you can look at things like professional photos, videos and a quality logo. (Although, it is quite easy to get a logo, just go to Fiverr.com and select one.)

The point is, don’t be one of those business owners who needs everything to be absolutely perfect for them to get started.

The important thing with branding is to form that connection, put value out there whether it’s YouTube videos or blog posts. But you just have to get started.

Later on, you can reinvest your profits into more professional photos and videos, and those things are fantastic. But you don’t need them right away, just get started.

If you want to see the kind of professional videos I get done nowadays, look on the right-hand side bar, and there is a link to some videos. Take a look.

About the author

Nick Pratt

I earn a full time income from the Internet and my passion is to teach other regular ordinary people to do the same!